When Jesse opened his comic store 13 years ago, his vision was to create a brick-and-mortar entertainment destination. Today, his 8,000-square-foot retail space in Arizona houses an impressive action figure and comic book collection, as well as one of the largest arcades in the nation. After eight years in business, Jesse also became a leader in livestream sales within his industry.
Breaking the Norm
Five years ago, Jesse made a bold move: he stopped purchasing inventory from the single warehouse dominating the industry and shifted into e-commerce and eBay sales. This eventually evolved into livestreaming, selling products directly to consumers across the country. Though initially unconventional, other retailers soon recognized the value of his approach.
As livestream sales grew, Jesse realized he needed additional funding to stay competitive. “The quality of livestreaming trumps everything,” he said, and he knew it was time to invest in better video production. That’s when he turned to Capital Funds.
Working With Capital Funds
“Capital Funds really stepped up with a personal touch,” Jesse said. During conversations with his Independent Sales Organization (ISO) about funding options, he quickly “synced” with Capital Funds. The team genuinely asked how he planned to use the funds to grow his business. With revenue-based financing, Jesse was able to purchase new camera equipment as planned, and also invest in a green screen and technical support—resources he wouldn’t have been able to afford otherwise.
When it came time to renew, it was an easy decision for Jesse. Even when another funder offered a higher approval, he valued the relationship he had built with Capital Funds. “It made sense for my brand,” he said. “If I do have an issue, I already know I can call you guys.” During COVID, Jesse took advantage of built-in payment relief, which further reinforced his decision to continue working with them.
With his second round of revenue-based financing, Jesse purchased music for livestream breaks and has ambitious plans to continue expanding his business.
Interested in learning more about how Capital Funds can help your business? Check out our product or submit your application today. Still have questions? Give us a call at 888-244-9099 or email us at info@capitalfunds.com. Our team is available Monday through Friday from 9 AM to 6 PM EST.